McDonald's is introducing a TV network in its restaurants that will include content from Mark Burnett and BBC America, according to a report in the Los Angeles Times.
The fast-food chain will introduce the channel over the next few months to 800 restaurants in Southern California and Central California, where customers will watch on two 42-inch HDTVs visible from 70% of seats, the Times said. There will also be "quiet zones" available.
Commercials will represent about eight minutes per hour, of which only one-and-a-half minutes will go to McDonald's commercials.
Programming will include segments such as "The McDonald's Achievers," profiling local high school and college athletes.
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McDonalds is implementing a new TV network in their restaurants all across the country. The new approach will begin in Southern and Central California where customers will be able to to watch two 42 inch HDTV's. Also, 70 percent of the seats will have suitable viewing for the TV's. Although it is not yet known all of the programs that the TV's will be airing one of them is "The McDonalds Achievers" which follows high school and collegiate athletes as they excel in their respective sports. Finally, the TV's will include 8 minutes of advertisements an hour which will help market McDonalds own products and other things that are related to their cause.
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